Chris Penn Explains how AI and Natural Language Generation will listen to your customers and create content for them… Automatically!

Chinese retail giant Alibaba claims to have created an artificial intelligence capable of beating the Turing test - and writing 20,000 lines of advertisement copy in a single second. Using deep learning and natural language processing technology, the system has been taught to produce copy by being shown millions of examples of human-written descriptions of products sold online. Produced by Alimama, a marketing division of Alibaba, the AI is currently being offered to vendors on Tmall and Taobao, Alibaba's e-commerce platforms, as a speedy alternative to writing their own copy. When listing an item for sale, vendors can click a button marked'Produce Smart Copy' and instantly see multiple copy ideas. Although Alibaba has not provided any proof of its AI passing the Turing test, this is a sizeable claim.